Your website is your online headquarters. When people visit, they expect to see an accurate representation of your company and what it does. While certain elements of your website, such as written and visual content you, make a big impression, it is not uncommon for companies to ignore some of the little touches that enhance the user experience.
One of the things that can create a memorable impression on visitors to your site is an icon that you choose to represent your content. While you can certainly pay a graphic designer to come up with a Free Icon, there are many icons that you can get for free.
What Icon Can Do for Your Website
Icons can be used on your website for various reasons. For example, they may represent your blog, your contact information, or even individual products that you sell.
icon set
The overall effect must be one that underscores the mission and values of your company while reinforcing your brand message. In other words, the icon that you choose for your website can affect the way that customers (and potential customers) think of you - and if they decide to do business with you.
How To Use a Unique Icon Can Make Your Site
Just as colors, fonts, and design you use on your website is part of what makes it memorable, iconic role as well. If your site has the same icon as the other sites, users may not notice them at all.
On the other hand, if you take the time to look for a unique icon that does a great job representing your company and your product or service, people will take note. The icon will play in the overall impression that your website makes.
Icons and User Experience
Users who visit your site for the first time expect to see a combination of the expected (navigation on top or on the side, logo on the top left side of each page, etc.) and unexpected. Unexpected things can include design elements and images that they will not see anywhere else.
Set of four icons
The icon you choose can fall into either category. If you only use the default icon, then it probably will not add anything to the user experience. On the other hand, different icons, smart, or funny, can improve the user experience on your site.
Creating Unique Icons - Pros & Cons
As mentioned earlier, you have the option to hire a graphic designer to create bespoke icons for your website. If you have the budget, then you might want to do that. But let's talk about the pros and cons of creating your own icons.
Pro includes:
- Your icons will be stand out and be memorable
- No one else will have the same icon as you
- You can add a touch of imagination and creativity that is not possible with the standard icon
Here are some cons to consider:
- unique icons requires an investment of time and money
- If your icon is too far from the norm, the user may not recognize their function
- If you try to create your own icons, you may be struggling with their format and install
Overall, it is less expensive and time consuming to find free icons for use on your site. You can still get creative with your choice without having to spend anything to make your own.
Where to Find Free Icons
The good news is that there are many places online where you can find free icons for use on your website. Some are better than others, but if you are willing to take the time to look for them, you can find a special icon that perfectly suits your needs.
